Attraction of Solitude
Whilst reading through The Economist, we at TBW HQ found an interesting article called The Attraction of Solitude. Following is an excerpt. What are your thoughts on what they say?
The Prada-toting protagonists of “Sex and the City”, a once-popular American television show about single thirty-somethings in New York, are unlikely role models for Middle Eastern women. The second movie spin-off was partially set in Abu Dhabi, but the authorities stopped it from being filmed or even screened there.
Yet the single lifestyle appears to be catching on even in the Gulf. According to the latest statistics from the United Arab Emirates’ Marriage Fund, a government body that provides financial assistance to the affianced, about 60% of women over 30 are unmarried, up from 20% in 1995—a trend that Said al-Kitbi, a government spokesman, calls “very worrying”.
If it is any comfort, the UAE is far from alone. Singledom is on the rise almost everywhere. Euromonitor, a research firm, predicts that the world will add 48m new solo residents by 2020, a jump of 20%. This means that singletons will be the fastest-growing household group in most parts of the world (see chart).
The trend is most marked in the rich West, where it has been apparent for some time. Half of America’s adults, for instance, are unmarried, up from 22% in 1950. And nearly 15% live by themselves, up from 4%. But singles are multiplying in emerging economies too—and are changing consumption patterns. In Brazil annual sales of ready-made meals—much favored by lone-rangers—have more than doubled in the last five years, to $1.2bn; sales of soups have tripled.
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