Privacy Policy


At Toyboy Warehouse your privacy is our priority and so is being transparent about how we collect, use, and share information about you. This policy is intended to help you understand:

This Privacy Policy sets out how we will treat the personal information which you provide to us while using the website located at (the “Site”) and/or the services provided from it (the “Services”). By registering as a member of Toyboy Warehouse you have accepted the terms of this Privacy Policy. We may change this Privacy Policy from time to time and such changes shall be effective from the date and time the revised Privacy Policy is posted on the Site. The Site, together with all its content is owned or controlled by Toyboy Warehouse Limited.

If you do not agree with this policy, do not access or use our Services or interact with any other aspect of our business.  

What information we collect about you

Information you provide to us

We collect information about you when you provide it to us, when you use our Services, and when other sources provide it to us, as further described below.  

Site visitors
When someone visits we use third party services, Google Analytics & Mixpanel, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site and how those visitors arrived at the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

Account information
On registering as a member of Toyboy Warehouse we store your username, email address & gender. Previously anonymous browsing data is then joined with this information. We ask for your full name & date of birth to confirm you are of legal age to use Toyboy Warehouse. None of the information described in “Account Information” is shared with other users.

Dating profile information
All information given on the basic & full profile pages will be visible to other members of Toyboy Warehouse. Do not share personally identifiable or contact information in your profile. All free text areas such as  information in your “About you” section will be moderated to avoid contact, personal or offensive content being shared with other members.

Content you provide through our products
We collect and store content that you post, send, receive and share. This content includes any information about you that you may choose to include. Examples of such content include winks, messages, cards, hotties votes, favourites, messages, broadcasts & saved searches.

Newsletter & Email communication
We gather your email & statistics around email opening and clicks using industry standard technologies including clear gifs to help us monitor and improve our e-newsletter and email communications.

Information you provide through our support channels
When contacting or using our customer support options, you may choose to submit information regarding a problem you are experiencing with the Service. Whether you open a support ticket via email, contact form, live chat or over the phone, you will be asked to provide contact information and a summary of the problem you are experiencing.

Payment Information
When purchasing a paid membership we collect your billing information. This is done through our 3rd party billing providers: Paypal, Stripe, Chargebee & Recurly.


Information we collect automatically when you use the Services

Your use of the Services
We keep track of certain information based on your use of our services. This includes which profiles you view, wink, favourite, card, block, message, broadcast or vote for as a hottie. We also track certain events & page views.

Device and Connection Information: We collect information about your computer, phone, tablet, or other devices you use to access the Services. This device information includes your connection type and settings when you install, access, update, or use our Services. We also collect information through your device about your operating system, browser type, IP address, URLs of referring/exit pages, device identifiers, and crash data.

Cookies and Other Tracking Technologies: Toyboy Warehouse and our third-party partners, such as our advertising and analytics partners, use cookies and other tracking technologies (e.g., web beacons, device identifiers and pixels) to provide functionality and to recognise you across different Services and devices. You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Please note that if you delete, or choose not to accept, cookies from the Service, you may not be able to utilise the features of the Service to their fullest potential.

How we use information we collect

To provide the Services and personalise your experience: We use information about you to provide the Services to you, including to process transactions with you, authenticate you when you log in, provide customer support, and operate and maintain the Services.

For research and development: We are always looking for ways to make our Services smarter, faster, secure and useful to you. We use collective learnings about how people use our Services and feedback provided directly to us to troubleshoot and to identify trends, usage, activity patterns and areas for integration and improvement of the Services.

To communicate with you about the Services: We use your contact information to send transactional communications via email and within Toyboy Warehouse, including confirming your purchases, reminding you of subscription expirations, responding to your comments, questions and requests, providing customer support, and sending you technical notices, updates, security alerts, administrative messages and upcoming event notifications.  We send you email notifications when you or others interact with you on the Services, for example, when you are liked, added as a favourite, sent a card or messaged by another user. We also provide tailored communications based on your activity and interactions with us. These communications are part of the Services and in most cases you cannot opt out of them. If an opt out is available, you will find that option within the communication itself or in your account settings.

To market, promote and drive engagement with the Services: We use your contact information and information about how you use the Services to send promotional communications that may be of specific interest to you, including by email and by displaying Toyboy Warehouse ads on other companies’ websites and applications, as well as on platforms like Facebook and Google.  These communications are aimed at driving engagement and maximising what you get out of the Services, including information about new features, survey requests, newsletters, and events we think may be of interest to you. We also communicate with you about new product offers, promotions and contests. You can control whether you receive these communications in your Notification Settings area.

Customer support: We use your information to resolve technical issues you may encounter and respond to requests for assistance.

Moderation: Information provided by you in your basic and full profile is moderated for offensive content, contact details or other personal information.  

For safety and security: We monitor and use your information to monitor suspicious activity, fraudulent, activity and reports of violations of our terms of service.

To protect our legitimate business interests and legal rights: Where required by law or where we believe it is necessary to protect our legal rights, interests and the interests of others, we use information about you in connection with legal claims, compliance, regulatory, and audit functions, and disclosures in connection with the acquisition, merger or sale of a business.  

With your consent: We use information about you where you have given us consent to do so for a specific purpose not listed above.  For example, we may publish testimonials or featured customer stories to promote the Services, with your permission.   

Legal basis for processing: We collect and process information about you only where we have legal basis for doing so under applicable EU laws. The legal basis depend on the Services you use and how you use them. This means we collect and use your information only where:

  • We need it to provide you the Services, including to operate the Services, provide customer support and personalised features and to protect the safety and security of the Services;
  • It satisfies a legitimate interest (which is not overridden by your data protection interests), such as for research and development, to market and promote the Services and to protect our legal rights and interests;
  • You give us consent to do so for a specific purpose; or
  • We need to process your data to comply with a legal obligation.

If you have consented to our use of information about you for a specific purpose, you have the right to change your mind at any time, but this will not affect any processing that has already taken place. Where we are using your information because we or a third party (e.g. your employer) have a legitimate interest to do so, you have the right to object to that use though, in some cases, this may mean no longer using the Services.

How we share information we collect

Other members of Toyboy Warehouse:Information in your basic and full profile is shared with other members on the Toyboy Warehouse dating site. From the settings area you have the option to hide your profile from the Toyboy Warehouse search results or to hide your profile from all members until you decide otherwise. If you would like to hide your profile then you can set your profile to hidden in you settings area. You can also hide your profile from specific members by blocking them. Your dating profile information is also visible to site administrators and our profile moderation team.

Service Providers: We work with third-party service providers to provide website and application development, hosting, maintenance, backup, storage, virtual infrastructure, payment processing, analysis and other services for us, which may require them to access or use information about you.  If a service provider needs to access information about you to perform services on our behalf, they do so under close instruction from us, including policies and procedures designed to protect your information.

Links to Third Party Sites: The Services may include links that direct you to other websites or services whose privacy practices may differ from ours. If you submit information to any of those third party sites, your information is governed by their privacy policies, not this one. We encourage you to carefully read the privacy policy of any website you visit.

Third-Party Widgets: Some of our Services contain widgets and social media features, such as the Twitter “tweet” button. These widgets and features collect your IP address, which page you are visiting on the Services, and may set a cookie to enable the feature to function properly. Widgets and social media features are either hosted by a third party or hosted directly on our Services. Your interactions with these features are governed by the privacy policy of the company providing it.

With your consent: We share information about you with third parties when you give us consent to do so.  For example, we often display personal testimonials of satisfied customers on our public websites. With your consent, we may post your name alongside the testimonial.

How we store and secure information we collect

Information storage and security
The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. Our current hosting providers are signed up to Privacy Shield.

How long we keep information:How long we keep information we collect about you depends on the type of information, as described in further detail below.  After such time, we will either delete or anonymise your information or, if this is not possible (for example, because the information has been stored in backup archives), then we will securely store your information and isolate it from any further use until deletion is possible.  

Account & profile information: We retain your account information until you permanently delete your account or 3 months after deactivating your account.

Information you share on the Services: All data related to your dating profile, the interaction and messages you’ve had with other users will on the site until you choose to permanently delete your account or 3 months after deactivating your account.

Marketing information: If you have elected to receive marketing emails from us, we retain information about your marketing preferences unless you specifically ask us to delete such information. We retain information derived from cookies and other tracking technologies for a reasonable period of time from the date such information was created.

How to access and control your information

Access and update your information: You can update your account information in the settings area. Including your email & account visibility settings. From the edit profile area you can edit the information that appears on your dating profile, which is visible to other members. You can at any time contact support and request them to update certain information on your behalf.

Deactivate your account: From the settings area you have the option of hiding your profile from all other members or hiding you account from appearing the in Toyboy Warehouse search results. You can deactivate your account by selecting the delete option. Premium users first have to downgrade their account to free before they are able to deactivate their account.

Delete your information: Deactivated accounts are permanently deleted 3 months after being marked as such. During the 3 month period you can request that your profile is reactivated. At any time you can request that your data is permanently deleted, this is non reversible.

Request that we stop using your information: In some cases, you may ask us to stop accessing, storing, using and otherwise processing your information where you believe we don’t have the appropriate rights to do so.  For example, if you believe a Services account was created for you without your permission or you are no longer an active user, you can request that we delete your account as provided in this policy.  Where you gave us consent to use your information for a limited purpose, you can contact us to withdraw that consent, but this will not affect any processing that has already taken place at the time. When you make such requests, we may need time to investigate and facilitate your request.

Opt out of communications: Each email sent by Toyboy Warehouse contains an unsubscribe link to stop future emails of that kind. You can update you email notification preferences & email communication preferences in the settings area of your Toyboy Warehouse account. You can also opt-out of our use of your information for marketing purposes by contacting us.  Some communications are part of the Services you cannot opt out of them and continue to use the services. In this scenario you can opt out of the communications by deactivating your account.

Data portability: Data portability is the ability to obtain some of your information in a format you can move from one service provider to another (for instance, when you transfer your mobile phone number to another carrier). Depending on the context, this applies to some of your information, but not to all of your information. Should you request it, we will provide you with an electronic file of your basic account information, dating profile preference and profile images.

Other important privacy information

Our policy towards children
The Services are not directed to individuals under 18. We do not knowingly collect personal information from children under 18. If we become aware that a child under 18 has provided us with personal information, we will take steps to delete such information. If you become aware that a child has provided us with personal information, please contact our support services.

Changes to our Privacy Policy
We may change this privacy policy from time to time. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice by adding a notice on the Services homepages, login screens, or by sending you an email notification. We will also keep prior versions of this Privacy Policy in an archive for your review. We encourage you to review our privacy policy whenever you use the Services to stay informed about our information practices and the ways you can help protect your privacy.

If you disagree with any changes to this privacy policy, you will need to stop using the Services and deactivate your account(s), as outlined above.

Contact Us
Your information is controlled by Toyboy Warehouse Ltd. If you have questions or concerns about how your information is handled, please direct your inquiry to Toyboy Warehouse Ltd, as set forth below.

Toyboy Warehouse Ltd
Innovation Birmingham,
Holt Street,
West Midlands,
B7 4BB