What a Bummer!
We at TBW HQ saw this on boredpanda.com and just had to share. How’s that for revamping the Builder’s Bum!
Berlin ad agency Scholz & Friends has done the unthinkable. They created a series of clever t-shirts that turn your ugly plumber’s crack into a sexy cleavage!
“Enthusing teenagers to start an apprenticeship in hand-craft trades is everything but an easy task. Handcraft is generally considered old-fashioned and the job profiles monotonous. Furthermore, the “Craftsmen’s Boobs” (also known as Plumber’s crack and Builder’s cleavage) is well established as a stereotype for the entire trade.
The best tools to disprove it are humour, a calendar and printed T-Shirts. The Craftsmen’s Boobs Calendar” was created to wish the training companies a Happy New Year of training. The backside of the accompanying letter served as an order form for the “Craftsmen’s Boobs Shirts” with whom craftsmen could spread the message : The new handcraft is more attractive than you think. Following the specified URL, the teenagers found extensive information about all 148 handcraft professions.”
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