Tonight’s episode of The Apprentice was all about online dating! Love is in the air this week as the candidates are called to London’s busiest registry office, Marylebone Town Hall. There, Lord Sugar tells them that this week’s task is to come up with a new online dating concept backed up by an original advertising campaign.
One team decides to target young professionals while the other team settle on the over 50s. Half head off to take the pulse of the public while the rest work on the websites. But there is trouble in paradise for some as market research throws up some surprising results. Time runs away with one team, as decisions on branding cause tension and there is a major surprise in store when things come to a head and an explosive move leaves the candidates in disarray. The next day it is lights, camera, action as the ads get underway and a starring role for one candidate leaves his teammates speechless.
In the boardroom, both teams come under fire and the losers are left with a lot of explaining to do as Lord Sugar tries to get to the bottom of what went wrong. Yet the honeymoon is over for someone as they hear Lord Sugar’s fateful phrase.
One team came up with the idea of a young professionals dating called Cufflinks, and the other team came up with an idea for an over 50s site called “Friendship and Flowers” which as Lord Sugar said was more like a site for the over 70s. The second team lost for creating a bland, boring site with a TV ad that was ‘mumsy and dreary.’
There are people on Toyboywarehouse from 18 to mid 60s and we find that the most important factors are keeping it fun, interesting and making it easy to use and connect with other people. As we are going through a process of change please let us know about features you would like to see and what changes you would suggest.
